The Initiative on Alternate Reality Gaming is a collection of ideas and projects designed to support, promote one of the first net-native art forms. They are led by people throughout the crazy nascent genre. You’ll find these folks in development meetings, nose deep in articles, pulling out their hair over the latest puzzle, and/or trying to beat their editor’s screams about a deadline to meet. In short, if you have any interest in promoting and discussing Alternate Reality Games, it could be you.

IonARG has one mission – to promote the genre through discussion and action. To help do this, it’s split up into a group of smaller initiatives. After all, with something as painfully big-picture as “promote” and “discuss” – you gotta break it up into smaller chunks if you want to get anything done and we do.

We’re tired of inaction. We’re tired of people sitting around and saying “if only” or “would be nice”. Yes, it would be nice! So let’s get going!